In every industry – but especially insurance – having high-quality leads is crucial to success. If you don’t have leads that are good enough to convert, you’re not going to make money. But even when you have amazing leads, if you don’t use them correctly, you’re going to miss out and waste them. So how can you make sure you’re using the leads you get wisely? You can start by considering the following tips on getting the most out of your health insurance, Medicare and final expense leads.
Call Leads Fast
Gone are the days when contacting someone quickly meant reaching out the same day. Now, even waiting an hour can severely reduce your chance of success when it comes to leads in the insurance industry. According to the Lead Response Management Study, the odds of contacting a lead drops by 21 percent when you wait 30 minutes compared to five minutes. Even when you wait 10 minutes compared to five minutes, you decrease your odds of contacting the lead by four times. Clearly, you need to contact your leads within five minutes if you want the best chance of reaching them. For every five minutes you wait after that, your odds of reaching them decreases exponentially. Fortunately, reaching out quickly is one of the easiest ways to get the most out of your Medicare, final expense and health insurance leads, since it simply requires you to be prepared to act fast.
Optimize Incoming Leads
If you’re consistently underperforming in specific areas, it may be time to adjust your bids for better results. More specifically, you should maximize the bids on your best-performing areas. For example, look at the states where your leads are performing well, and then adjust your bids in those areas to match their performance. This way, you can take advantage of the best leads you have. Staying on top of what’s working and what’s not–and adjusting bids accordingly–may take some extra time, but it’s worth it if you’re going to get better results in the end when it comes to your health insurance, final expense and Medicare leads.
Talk to Your Call Center Agents
Your agents are in the thick of it, so you should use their experiences as a resource for improving your leads. After all, they get feedback every day, and when you analyze it, you can figure out what you’re doing wrong and how to fix it. So, find out what your agents think when it comes to improving the leads your company has. Depending on what they tell you about the process they use and the results they get, you can make some adjustments. Be sure they know you’re open to their own advice if they have any, especially when it’s backed up by examples of when the process worked and when it didn’t.
Of course, you don’t have to make all these changes on your own. Whether you need more leads now or you’re unsure of how to proceed to make the most of the ones you have, you can depend on Excel™ to be here for you along the way. Contact us today to acquire leads and then find out how we can help make your new leads as effective as possible.